Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time. Digital Marketing Agency South Africa digital marketing, a.k.a. online marketing is growing at such a rapid pace that majority of business owners and marketing managers are left in the dust and end up misunderstanding or confusing its capabilities. The marketing industry is currently one of the fastest growing industries thanks to technology giants like Facebook, Google,Microsoft, IBM, and many others.
All these companies might be situated thousands of kilometers away, but there is no doubt that they are disrupting every single business here in South Africa
The scary part is that majority of South Africans are still unsure of the infinite potential of digital marketing.
The internet is hands down an essential channel for reaching customers today.
Did you know that 50% of the world’s population has access to the internet? That’s roughly 3.7 billion people, or in our case, customers.
You can literally reach half the world’s population with the push of a button.
You might say that your customer base is mainly located in South Africa. With that in mind, did you know that 26.8 million South Africans spend over 3 hours a day on social media?
That’s half the South African population. Crazy, right?
Now, imagine you can put your brand, product, and service right in front of their eyes.
If you are living in Gauteng, you would probably aim to open a store in Sandton City one day, maybe even the Mall of Africa?
These spots are well known for the amount of traffic they generate and let’s be honest if you want sales, you need feet through your door.
The downsides of these malls are that they require an enormous amount of capital to run and maintain. We’re talking about higher than average accommodation rates, not to mention staff salaries, etc.
With that in mind, what if I told you there is a mall that drives 10x the amount of traffic on a daily basis that costs a fraction of what one of these stores would cost.
A mall that is open 24 hours a day, seven days a week?
That sounds like the kind of mall you want to set up shop, right? Well, that is the Mall of Online.
