White label social media is an online service that shares most of the social network’s characteristics but actually, aren’t associated with the official social networks. White label social media management platforms could be something to manage the sales or marketing or analytics data or anything related to the company’s progress.
White labeling allows a person to resell marketing solutions under the shade of company. It means that the product you will release will have its own logo, name, colors and the price tag you want. It also means that there is no need to develop new technology all the time, just hire some social media team managers and run campaigns for your clients without wasting time in the development of whole platforms.
Let’s take an example of Starbucks. During a hard time of the company, the famous coffee chain followed the strategy of launching a website with a domain of mystarbucksidea.com. It was about a discussion where customers can post the suggestions and ideas about the products. The social network they created helped the company to get on the right track and eventually helped in growing up as a brand in the coffee world.
What’s the difference between social networks and white label social media?
White label is privately run by the company, it can either be a corporation or a nonprofit organization. Sometimes white label social networks work in an innovative way. The white label social networks are recognized as private or internal social networks.
What is the purpose of the white label?
The main purpose of creating a white label is to promote the goals of the organizations like we discussed above that Starbucks created a white label social network where they simply asked for suggestions from the user. Similarly, white label social network and marketing is about promoting the cause of the organization we are working on. The company hires many pros to help with their social network and promote their cause.
Here are the pros and cons:
The pros of these social marketing networks are: customization features according to the user, easily tweakable, status updates and reminders to post campaigns, the user is able to choose the effect, can turn off less used social features.
The cons of these white label social media platforms are, it’s hard to keep users engaged once they followed the brand, time and money are required, maintaining the platforms require full-time administration or community manager.
